As the data breach of the adultery website, AshleyMadison. Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details. Nobody said it was easy.

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No amount of whittling down dating criteria to glasses, beards, or tattoos will allow you to bypass the simple fact that finding someone takes work. Equally old, of course, is the failure inherent in all such attempts to do so. All of which makes the current trend among the ever-renewing stock of dating entrepreneurs both amusing and ludicrous in equal measure.

The idea du jour is a version of the much older strategy of dating PLU people like us. She added:. My mission is to bring tattoo lovers together! Spex get it? Still, this kind of dating appears to be the future; Spex and DatingInk merely join a slew of others, including apps for Pokemon Go lovers PokeMatch ; beardy types Bristlr and for those who voted Remain in the EU referendum Remainder. At least the Remain app pairs people on something of old-fashioned weight: political values.

For all their relentless topicality, though, and their niche appeal, my money is on these services going the way of their countless predecessors.