This past September, Global Dating Insights GDI — the leading source of news and information for the online dating industry — gathered the international dating industry during an engaging conference in London. The dating industry might be facing some challenges with retention and engagement, but online dating sites are increasingly more creative in retaining customers and improving their user experience continually. Bringing online and offline together with real-life experiences such as members events and marketing campaigns has become an important strategy for many dating sites.

Online dating sites need to keep up with the latest consumer and demographic trends to improve their retention and experience.

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With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today’s singles turn to the Internet for help finding love. Read on to discover insights into the market for dating services and what the future holds for this industry. The dating services industry includes several different segments. According to Business of Apps , the dating app Tinder is available in over 30 languages.

The app has generated over one billion matches since its start, and subscriber estimates vary between , and , users. The ability to connect instantaneously through an app is an appealing aspect to many single consumers. Because this apps is free, it makes its profits through ads and its premium service, Tinder Plus. These one-on-one services are more expensive than online dating sites. The stigma once associated with online dating is disappearing.

In , 29 percent of U. But, even with this shift, online dating and mobile apps still face ongoing challenges. According to Pew Research Center , 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile. Pew also found that 28 percent of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable.

Other challenges facing the market include fake online profiles, fraudulent traffic, database breaches, and privacy safeguards to protect users.